Thinking of Selling?
The best possible price in the shortest period of time. It is the goal of every seller. And it is the core of my technology-based innovative marketing program - a sophisticated, aggressive and proven approach to selling your home in today's real estate market in Vancouver.
The successful marketing of real estate in Vancouver now requires the use of technology. With 90% of buyers and sellers using the internet to begin their buying and selling experience it is vital to have a marketing plan that is technology-based.
The following a brief overview of the technology that I use to market your home:
- Professional Photography - you only get one chance to make a first impression! I use a very high end professional Photographer (Colin Perry) for not only the photos but the 360 video tours as well. Pictures are worth a 1000 words, while a video or virtual tour can give potential buyers on the internet the ability to view your property 24 hours a day.
- Property Website - all properties get their own website (where possible) that includes its own domain name, high resolution photos, property and neighbourhood information - again viewable 24 hours a day
- MLS - well over 85% of all sales in the metropolitan Vancouver area are made through REALTORS®. With over 9000 REALTOR members in our Board it is then very important to have your property listed om MLS.
- Realtor.ca - all MLS listings are automatically syndicated on the public-faced site Realtor.ca. This site gets thousands of visitors each month from potential buyers who then ususally contact their Realtor.
- On-Line Advertising - All of my listings are advertised on additional sites such as Craigslist, Kijiji, Point2 Agent, Zoocasa and over 30 other syndicated websites which generate in excess of 100,000 visitors per month to my website www.kenstef.com
- Social Media - I promote all of my listings on the major social media sites like Facebook (Business Page, Marketplace), Twitter and Linked-In.
- Blog - I post regular articles of interest including listings information on my personal Wordpress Blog
- Other Listings Syndication - through various handshake prgrams that I have your listing will be promoted on hundreds of other Realtor's websites throughout North Amercia And around the Globe.
- Google Adwords and Microsoft advertising - I receive an average of 25,000 impressions per day from this form of advertising that drives more traffic to my listing page views
- Web Presence - My listings are promoted on several of my personal websites as well as the 4 RE/MAX local & Corporate websites which lead the industry and real estate web traffic
- Professional Marketing Materials - from e-brochures to just lised postcards, all promotional materials are professionally designed to showcase your property in its best light and provide that very important first impression.
- Realty Nuance - your password protected and private virtual office where you can log into the web and view your documents, sales process, listing showings 24 hours a day.
- Transaction Insurance from Tranquilli-T - exclusive to select RE/MAX agents and their clients - complimentary from me
- Professionally created Floor Plans (2 Point Drafting Services) insured for their accuracy - complimentary from me
- Use of a staging professional to help with the decision of what needs to be done (fixed up) prior to any photos being taken - complimentary from me
Database Marketing
This is the engine that drives the direct mail, email, and broker relationship activities. This emphasis means that your property is promoted actively and agressively at the agent, broker and corporate levels. I maintain an ever-expanding database of clients, prospects, brokers, developers, strategic partners, family and friends; I cross market through a variety of different channels to reach the widest possible audience.
Marketing Plan
Every situation, Seller and property are different so there is no set Marketing Plan that fits all although the basic components of it are the same. Not until I have had the time to meet you in person, understand your requirements, perform a detailed CMA can I deliver a Marketing Plan that is specific to your situation and meets your requirements.
Call Ken Stef To Market & Sell Your Home Now!
