Marketing Plan
Ken Stef's strategic Marketing Plan is one that applies innovation, organization and effort to integrated marketing programs that give you, my clients, a competitive advantage in the marketplace.
The programs are as follows:
Advertising
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advertising in select publications giving your property exposure to more than one million readers per issue
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a customized advertising program for your property in lifestyle and special interest magazines
Interactive Marketing
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your property will have a unique website URL (the same as its civic address) pointed to a web page, complete with all detailed information, a photo gallery and/or video tour
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virtual open houses using your property's unique web address
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advertise on leading real estate websites
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use the internet and email to distribute regular e-announcements & monthly e-newsletters to an extensive network of Realtors, Brokers, Former Clients and Contacts
Agent & Broker Relationships
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market your property through the Multiple Listing Service (MLS system) and Greater Vancouver Real Estate Board system called MLXlink to Brokers and Agents
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schedule Agent Open Houses
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direct mail & email
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special events
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good old-fashioned Networking
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Because 90% of real estate transactions involve a Realtor, these relations are very important. The cumulative effect of our efforts goes a long way towards getting your property shown and SOLD.
Database Marketing
This is the engine that drives the direct mail, email, and broker relationship activities. This emphasis means that your property is promoted actively and agressively at the agent, broker and corporate levels. I maintain an ever-expanding database of clients, prospects, brokers, developers, strategic partners, family and friends; I cross market through a variety of different channels to reach the widest possible audience.
